When it comes to audiences, finding a fit can be difficult in the creation of creative content. In the entertainment industry, my personal audience is focused toward millennials and those looking for information relating to marketing strategies. My audience will benefit from my company by providing content that is up-to-date, relatable, creative and consistent.
Specifically, customers will benefit from the content in a way that gives the benefit of the doubt. In situations where a customer may be taken advantage of, we will provide a detailed layout that gives the customer an entire view of what they are being charged for and why. We will provide the customer with industry related prices that have been taken from other competition companies. This information will always be updated through web 2.0 outlets. This information will also be updated through the use of a feedly type application that provides an RSS feed to potential clients with information that is relevant to what they are searching for.
My audience will also benefit by being updated constantly on industry specific technology. The blog will be focused around the idea of staying constant with how quickly information is added to the ever-growing environment. This will ensure trust in our company so that customers will continue to return and spread the word of consistency.
Customer relationships are so important in this industry. Building and maintain these relations can be difficult because of how quickly things can change. My company and blog will ensure that results match quality on a constant basis through updated technologies. The RSS feed will promote the additional trust needed to help maintain relationships as it provides users with a more involved web experience that has industry related topics and new technologies constantly fed to their specific searches.
The event chosen involved the merchandising distribution of the Disney film, Frozen. I spoke of the multitude of issues that occurred and how the issues negatively impacted the Disney Company. Even though they are still well off, I assure you that someone is losing their job over the monumental miscalculation for the demand of Frozen merchandise.
Main issues involved were Disney’s ability to forecast proper projected sales for the franchises success. A majority of the data taken from previous films such as Brave and Princess and the Frog, is a large contributor for the low sales predictions. Disney did not want a surplus in stock on the merchandise like it had with both of the above films mentioned. Another large contributing factor involved the films instantaneous rise to fame. While in theaters, Frozen did not really rake in any exponentially high numbers. However, upon DVD and Blu-Ray release, the films popularity spiked immensely, landing it an Oscar for best original song. These factors produced unforeseen results in demand for merchandise, causing “Frozen Mania”.
Other issues could have been avoided had Disney taken the proper preventative steps. For instance, the Chinese New Year comes every year at the same time in January. Disney could have at least predicted they would need a restock after Christmas and could have organized for another country to assemble the merchandise. They could have also just produced the excess amounts of merchandise needed here in America that would have helped grow the forever-stumbling economy.
Overall, Disney still has a situation on their hands. They only sell Frozen merchandise every Saturday of the month and even then the pickings are sparse and unpredictable. This is why the title of this movement is Frozen Mania.
TO TURNT TUESDAY'S! MAY YOUR TUESDAYS FOREVER TURN UP SO YOU CAN TURN OUT.
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